Bonds Integrated Marketing Proposal

Very popular overseas, Bonds is an underwear company that holds significant market share in Australian and East-Asian markets, comparable to Calvin Klein or Jockey in the United States. This project was done during Adam’s time abroad at the University of Sydney. The objective was to execute a company and industry analysis on Bonds and generate a proposed IMC plan to capitalize on an opportunity. Adam’s group decided to move forward with creating a new line of Bonds Athleisure to capitalize on the surging movement. While all theoretical, Adam’s project received the high marks for research, clarity, and practicability and was voted the best proposal by the class.