Confluence Coffee Co. Marketing Plan

Perhaps the most comprehensive project Adam has worked on, this contains the blueprint for a comprehensive rebranding process that was designed to assist Confluence Coffee Co. in their expansion efforts. Beginning with research Adam’s team identified new target markets and laid the groundwork for new distribution channels to spread the product to new regions. Additionally suggesting altering the design of the brand to reflect a new, streamlined, and exciting company that is appealing to the target market. So effective were the proposals that the company not only changed it’s can designs but also its name and logo!